Bernama - Tuesday, March 2
KUALA LUMPUR, March 1 (Bernama) --
Celcom Axiata Bhd is considering selling iPhone's in Malaysia's vibrant telecommunication market.
Chief Executive Officer Datuk Seri Shazalli Ramly said the company would study the viability of the plan carefully as it required a dedicated end-to-end system for the iPhone.
"Unlike normal GSM phone, the iPhone requires lots of after-sales service and a good support and customer service system," he told reporters at a briefing on the company's 2009 financial results.
The iPhone is a line of Internet and multimedia-enabled smartphone designed and marketed by Apple Inc.
Shazalli said Celcom could have marketed the smartphone two years ago but it was than focusing on the broadband service, which was registering strong growth than.
"We have to make sure all support levels for the iPhone are in place. We are open to the idea and we are not closing the door yet," he said.
iPhone entered the local market last year when Maxis Communication Bhd launched the smartphone on July 31.
Since then, the reponse to the revolutionary iPhone 3GS in Malaysia had been overwhelming in line with its popularity in the world.
The phone is sold in 85 countries and has about 25,000 applications that can be downloaded.
DiGi.Com Bhd, the second telecommunication company in the country, had announced earlier that it will soon offer the iPhone in the Malaysian market following the signing of an agreement with Apple Inc.
Shazalli said Celcom has set aside between RM900 million and RM1.0 billion for capital expenditure, this year, out of which 40 per cent would be allocated to improve its 3G and data broadband services.
He said the remaining 60 per cent would be used, among others, to add more Celcom Blue Cube retail outlets, establish customer laboratories and improve Celcom's billing platform.
"2010 will mark the start of our transformation period towards becoming a company with a high performing culture," Shazalli said.