Malaysia's leading prepaid brand expands value beyond campus confines
Hotlink, the country's Number One prepaid service from Maxis Communications Berhad ("Maxis"), today announced the launch of Hotlink Youth Club, a new prepaid and rewards plan that offers a host of exciting benefits exclusively for college students in Malaysia, including special voice and SMS rates, special benefits, rewards and discounts. Any person with a valid student identification card from any of Malaysia's institutes of higher learning can sign up for the plan. There are no restrictions in age or campus location for students to enjoy all the benefits of this new plan, whether the lowest voice rate (12 sen per minute for calls to any Maxis or Hotlink number) or the 1 sen per SMS charge. In line with Hotlink Youth Club's spirit of freedom, there is also no credit expiry for four years as long as subscribers perform a minimum top-up of RM10 annually.
Lai Shu Wei, Maxis Head of Product Marketing, said, "Hotlink Youth Club redefines Maxis' commitment to college students, who have been loyal and active supporters of the brand since Hotlink began ten years ago. We wanted a plan that would meet the evolving needs of today's college students. Hotlink Youth Club reflects the dynamic and highly mobile lifestyles of today's youth, who need to enjoy the best value, benefits and rates anywhere they are, not just confined to limited 'zones' or campus locations."
Maxis was the first mobile operator to extend special rates to students with the launch of the Hotlink Campus Zone in 2005. Customers in 29 campus locations nationwide enjoyed special call and SMS rates. In 2007, the initiative was re-launched as Hotlink Zone and the offer was further extended to customers in 44 campuses nationwide.
Hotlink Youth Club, which now replaces the Hotlink Campus Zones, was created by Maxis after conducting extensive surveys involving a wide range of college students today. All these surveys have revealed that today's youth want benefits and value-added services that specifically reflect their lifestyles, besides affordable rates and network coverage.
"We are pretty excited about Hotlink Youth Club, because it's created as a direct response to what college students have asked us for," added Shu Wei. "It also makes sense for college youth to be part of this - as they become part of Malaysia's biggest community of mobile users, and therefore, enjoy the benefits of affordable rates and exciting rewards within this community. Many of the students we surveyed told us that most of their calls - on average, three out of four times - were made to Hotlink and Maxis numbers. That's why this plan has the lowest on-net prepaid rate across the board - it's what really makes a difference for college students who are looking for real value."
Besides the best value in rates, Hotlink Youth Club also offers a very extensive range of benefits for members, including customised rewards coupons that are refreshed every two months, rewards points and special quarterly surprise bonuses, as well as exclusive contests and invitations to youth events and concerts.
Hotlink Youth Club reward coupons and vouchers include special discounts for products and services from specially selected popular youth outlets such as Kentucky Fried Chicken, Domino's Pizza, Swensen's Restaurant, Focus Point Optical and Snips. Coupons and vouchers may be downloaded from the Hotlink website.
Hotlink Youth Club customers will also be the first to try out the latest innovations from Hotlink for free. To begin with, customers will have a chance to try out MFlash Movie Reviews which update them on new movie blockbusters; MMS Lifestyle news which offer tips on beauty, travel and health; and a complimentary caller ringtone for one month. Finally, they can look forward to monthly contests; and performances and events from Hotlink.
Please visit www.hotlink.com.my for more details.